Our proven marketing plan brings in about 30% more buyers than most of our competitor’s selling plans.
Since 1997, we have sold homes throughout the Greater Boston region in buyer’s markets, seller’s markets, balanced markets and transitional markets, plus four recessions.
Boston’s real estate market can shift from a seller’s market to a buyer’s market and back again within weeks.
We have the proven expertise to guide clients through challenging markets while positioning them to get the best price and terms for their property.
The statistics below were collected over a five year period including the end of a recession and show that Greater Boston Home Team performs well for our seller-clients in any market:
100% of the properties that we listed sold successfully.
83% of our listings sold at or above 99% of the asking price. (Some sellers did not choose the highest offer.)
75% of our listings received multiple offers that drove their sale prices up.
82% sold in under 21 days to an accepted offer. (Most sold faster.)
93% of our property listings sold without price reductions.
The condition and appearance of your home are critical factors in getting the best price for your home.
Since you do not sell a home the same way that you live in it, our designer may "stage" your home professionally to help potential buyers visualize themselves living there. (Properly staged homes typically sell faster and at higher prices.)
For those rooms without furniture, sometimes it is appropriate to "digitally stage" those rooms to help the buyers visualize the rooms with furniture in them. Here are the before and after photos of a room that was digitally staged.
Prior to placing your home on the market, we will advise you of any upgrades or repairs that your home might need so it can sell at a better price.
We can also coordinate with our contractor partners to make the improvements as easy as possible for you.
Since the real estate market runs in small and large cycles, a few weeks can often make the difference between a high price and a quick sale or a lower price after months on the market.
We will discuss your goals and help you determine the best time to place your home on the market.
While other agents and agencies may use your home to promote themselves, our goal is to promote your home first.
Greater Boston Home Team has the ability to reach buyers far beyond most of our competitor's typical Multiple Listing Service.
Whether your goal is to maximize your sale price or sell quickly, we will make sure that your property is exposed to ALL of your potential buyers with our highly targeted marketing plan for your property.
Hundreds of daily email alerts will go out to prospective buyers when your property comes onto the market.
Your home will stand out from the pack with its own unique website designed by our team.
In addition to promoting our property listings through the Realtor's Multiple Listing Service (MLS), we promote our listings all over the internet on every real estate site.
Through our cooperative listing agreements, we syndicate our listings to the websites of all local agents, franchise offices, competitors as well as and the national real estate portals like Zillow, Trulia, Realtor.com, Redfin, and others.
But wait, there's more!
Greater Boston Home Team's agents are members of non-public networks that we tap into to promote our client's listings.
They include buyer agent groups, top agent networks, investor groups, facebook groups, and more.
We place your listing on ALL franchise and independent Realtor office websites, plus the individual websites of each Realtor that work in your neighborhood.
Our cooperative marketing agreements also allow placement of your listing on the web sites of ALL franchises and independent Realtor offices that serve your market as well as the individual websites of each Realtor that work in your neighborhood.
Statistically speaking, there is about an 85 to 90% chance that the buyer for your home will come through another Realtor. (Approximately 65-70% of buyers have a buyer's agent, while 15-20% work with traditional "sub-agents".)
Therefore, we believe that marketing to ALL of those agents through the Multiple Listing Service at the right compensation level is critical to getting the word out about your property and keeping it in front of them daily as new buyers come into the market.
We believe that offering co-operation and compensation to both buyer's agents and sub-agents will result in more viewing's of your home and a higher sale price in a competitive market.
As offers are reviewed, we will discuss the pros and cons of each offer and agency relationship so that you can make a fully informed decision about the best way for you to sell your home.
Once a buyer is located for your property, we will stay in contact with them (or their broker) and their lender to coordinate the rest of the transaction and assure a smooth and on-time closing.
In addition to attending the home inspection and negotiating any issues that might arise, we will also coordinate with your attorney, the buyer's lender, the lender's attorney and will monitor all contingency dates.
The three keys to selling your property with the most favorable price and terms are timing, pricing and marketing.
Timing and pricing go hand in hand and need to be discussed in depth before that part of your marketing plan is finalized.
We have sold homes in mint condition, homes that need total renovations and everything in between.
We utilize contacts and technology that other brokers may not have to target market to the right buyers for the properties that we sell.
To keep you informed, we will provide you with activity reports every 7 to 10 days to update you on our progress and call you to discuss issues of concern as they arise.
From the first ad through the closing, as your exclusive agents we will:
- market your home to reach ALL potential buyers.
- aggressively promote your property to buyer’s agents.
- advocate only in your best interest.
- negotiate only on your behalf.
Our goal is to make selling a home as easy and profitable as possible for our clients in any market conditions!
If you have a question about selling a home anywhere in the Greater Boston area, click here to connect with us.
We are happy to respond with an answer.